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Sunday, October 2, 2011

Joe Fresh: Eye Shadow (Canadian Grocery Store Brand!)

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This is a review of the Canadian brand Joe Fresh which can be found at the following grocery stores: The Real Canadian Superstore, Fortino's, Loblaws. They sell a variety of makeup products at affordable prices, including these eyeshadows which I bought for $4 each and some stores sell them for 3/$9. They have 24 colours available, and I purchased two of them.

Colours (left to right): Chocolate, Twig

Please note that the photo above turned out a bit too dark, so the colours are a bit lighter in person (the swatches provide a more accurate representation).

Chocolate is a rich dark brown colour, very pigmented and had some shimmer to it, but is basically matte. Twig is a nice medium brown, also very pigmented and has no shimmer in it. Both are very soft and blend very easily. I really like both of these colours, and I'll likely pick up some more the next time I'm at the grocery store.

Colours (left to right): Chocolate, Twig
Again, the above photo is a bit too dark, but you can see the shimmer in the Chocolate colour. The packaging might look cheap, but it's actually very durable and the plastic is thick and won't crack with normal use.

Here are the swatches:

Colours (left to right): Chocolate, Twig
The above picture is a better representation of what these colours look like in real life, and keep in mind that these are not swatched over a primer.

I definitely recommend these eyeshadows! You can't beat the price, and I love that this is a Canadian brand and is available at the bigger grocery stores.

If you're in the U.S. and are interested in the Joe Fresh brand, do not despair! They will be opening stores this fall in New York, New Jersey and Long Island.


Product: Joe Fresh's Eye Shadows
Price: $3-4 (Real Canadian Superstore, Fortino's, Loblaws)
Grade: A
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